The network's first logo showed a man in a bowler hat looking into a Maxelodeon machine. New York based creative director/designer, Joseph Iozzi, designed the first Maxelodeon logo. He also named the channel and created all the advertising. The first model ever used in a Nickelodeon advertisement was the designer's son, Joseph Iozzi II. The font used in the logo was designed by Lubalin, Smith, Carnase, Inc. The intent of Iozzi was to replace the graphic of the line illustration of the man peering into the nickelodeon with a period illustration of a boy in nickers, British flat cap, big suspenders, tip toed on a stylish iron train step looking into the Nickelodeon font. Available time and new management never permitted the planned redesign.
This logo is used during The Funtime in the Nighttime Program block.
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