Ten Cricket was launched on 10 August 2010. As per its name, it focused on cricket. That role is now played by Sony Six.
Zee rebranded the Ten Sports network on 29 March 2016, introducing a new slogan, Never stop. Ten Sports was renamed to Ten 1, Ten Action to Ten 2, Ten Cricket to Ten 3 and Ten HD to Ten 1 HD. The new logo style was on the basis of that of the now-defunct Ten Golf HD, which had rebranded in October 2015 after converting from a standard-definition (SD) channel into a high-definition (HD) channel.
Sony Ten 3
In 2017 ZEEL sold the Ten Sports Network to Sony Pictures Networks India. All the Ten channels, along with Sony Six, rebranded on 18 July 2017 to match the logo style of fellow sports channel Sony ESPN (which closed down on 30 March 2020). Sony Ten 2 and 3 launched HD feeds on the same day. All the Sony sports channels also launched a new uniform graphics package.